Dreamworks wanted an ident to air directly before a new movie 'premiere' screening on their Dreamworks tv channel. A vast library of character assets were available to use from dozens of past films. Lots of initial research and footage selects resulted in various edit tests as a cohesive narrative started to form. Then duties switched to lookdev, modelling, animation and compositing. Alongside the ident, an endpage, IPP and bug were also created.
Studio: Red Bee
Creative Director: Jane Fielder
Producer: Emma Nichols
Audio: Box of Toys